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So you are struggling to understand the differences between sublimation vs DTG printing? We got good news for you – you are at the right spot! You need to know which method aligns with your design requirements, material choices, and budget constraints. Our in-depth analysis contrasts these two popular printing techniques, delineating their suitability for different textiles, the vividness and durability of their prints, and their economic impact on your business. With this comparison, uncover the ideal solution for bringing your designs to life. Read on as we tunnel through the differences between the two!

Key Takeaways

  • Sublimation printing excels in producing high-quality, durable prints on synthetic materials and allows for all-over printing with intricate designs, gradients, and photo quality; it’s user-friendly and suitable for a wide range of products beyond apparel.
  • Direct to Garment (DTG) printing is optimal for natural fabrics like cotton, offering ease in custom and small batch orders, but has limitations in printing over garment inconsistencies and achieving vibrancy on dark fabrics.
  • Both sublimation and DTG are eco-conscious options with non-toxic inks and minimal waste, but they differ in initial investment costs, with sublimation generally requiring less upfront but both varying in ongoing expenses and scalability.

Understanding Sublimation Printing

A sublimation printer in room illuminated by a lamp

Sublimation printing is a unique sublimation printing process that embeds designs into fabric fibers using ink and heat with pressure. This printing method can support a wide range of complex designs, unlike screen printing, including vs sublimation:

  • detailed patterns
  • vivid and colorful designs
  • gradient colors
  • digital photos A sublimation printer plays a crucial role in achieving these results, and this is how sublimation printing works.

The versatility of sublimation printing allows for endless possibilities in the realm of personalized products, making it an appealing choice for those venturing into the personalization sector. If you are wondering what exactly a sublimation printer is, don’t miss my detailed explanation!

One benefit of sublimation printing is the ease of mastering its techniques. This makes it an accessible printing technology for beginners in the sector, allowing them to produce stunning designs with ease.

The science behind sublimation

Examining the scientific principles of sublimation reveals intriguing interactions between ink and material. The sublimation process involves:

  • Heating the ink and the material until the material’s pores widen
  • The ink vaporizes
  • Transitioning the ink directly from a solid state to a gaseous state without becoming liquid
  • Allowing it to penetrate the fabric’s pores.

Suitable materials for sublimation

Polyester fabric suitable for sublimation

Sublimation printing is particularly effective with polyester and synthetic materials, though it works well with a range of other materials too. Synthetic materials such as nylon, rayon, spandex, and acrylic can also be used, though pre-treatment or blending with polyester enhances sublimation results.[1]

Eco-conscious businesses can opt for recycled polyester, which offers an eco-friendlier option for sublimation, reducing the environmental impact of synthetic fabric printing.

Understanding DTG Printing

DTG printing on to a black shirt

Direct to Garment (DTG) printing, also known as direct to garment printing, is one of the favored printing techniques for decorating apparel. This technique involves directly applying ink to a garment using a specialized inkjet printer. This printing method is ideal for natural fabrics like cotton due to its ink absorption characteristics. However, for designs on colorful or black garments, a white base color is used, while this step is not necessary on white fabrics.

Though DTG printing ensures high-quality outcomes, achieving gradient prints can pose some difficulty. Some designs might lack clarity due to these limitations.

How DTG printing works

In DTG Printing, specialized aqueous inks are sprayed directly onto the textile surface using print heads. DTG printers, such as the Ricoh Ri 100, capitalize on advanced digital technology to allow high-resolution printing on textiles. Before printing, a pre-treatment using a specialized machine is required to prepare the textile surface for ink application.

Some DTG printers, using technologies such as Ovaljet, integrate the pre-treatment, drying, and printing stages into one seamless process. However, DTG printing finds it challenging to print over garment protrusions such as seams, pockets, and zippers, as it requires a flat surface for printing. For an understanding of the differences between DTF and sublimation, and how each work, I have articulated these in another article.

Suitable materials for DTG

DTG printing is well-suited for natural fabrics such as:

a plain white shirt made of pure cotton
  • linen
  • cotton
  • bamboo[2]
  • hemp

Thanks to their ink absorption properties, DTG printing on cotton fabric blends is feasible, especially for those blends that contain a higher percentage of cotton. However, for optimal results, DTG printing requires a minimum of 80% cotton and is not well-suited for polyester garments or sports shirts with low cotton content.

Comparing Print Quality and Durability

The choice between sublimation and DTG printing depends on various factors, such as the intricacy of the designs and the fabric type. The desired quality and durability of the final printed product significantly influence the choice between these two printing methods.

Clarity and detail

Clarity and detail in sublimation prints

Sublimation printing excels in delivering:

  • Clarity and intricate detail
  • High-definition prints with extremely intricate levels of detail
  • Photographic quality prints showcasing fine details such as brushstrokes
  • Smooth gradations at the edges of colors rather than stark borders, rendering a more realistic look

This method, using transfer paper, is ideal for producing high-quality prints with intricate details.

Nonetheless, DTG printing may encounter some obstacles. Issues can arise with:

  • white underbase alignment on colored garments leading to potential ghosting
  • a more textured appearance on products like tote bags which affects clarity
  • less vibrancy on dark and colored garments

However, both sublimation and DTG printing can deliver high-quality, vibrant images with a vast color range in a single pass.

Longevity and wear resistance

In terms of print longevity and wear resistance, sublimation prints have several advantages:

  • They are integrated into the fabric, making them durable and scratch-resistant.
  • They retain their color over time, even after repeated washings.
  • The sublimation process involves the ink becoming trapped inside the fabric, resulting in a print that is highly resistant to wear and tear.

On the other hand, DTG prints can last well beyond the industry standard durability of 50 washes, with proper garment care extending their lifespan even further. Ensuring the longevity of DTG prints involves key steps such as correct pretreatment of garments before printing and proper post-print curing.

However, the durability of sublimation prints on purely synthetic fibers might not be optimal, hence a blend with polyester is often recommended to improve both comfort for the wearer and print longevity.

Versatility and Design Possibilities

A sample of design possibilities for sublimation

Sublimation printing provides a wider range of versatility and design possibilities. This method accommodates a wide variety of items beyond traditional clothing, including:

  • Mugs
  • Phone cases
  • Mouse pads
  • Tote bags
  • Pillows
  • Blankets
  • Ceramic tiles
  • Metal panels

This potential for diversification can broaden the market and increase profit opportunities for businesses.

Printing area limitations

Nonetheless, when selecting between these two techniques, one should consider the constraints in the printing area. Sublimation printing is particularly known for its ability to support all-over printing, allowing the creation of seamless designs that fully cover the whole garment.

On the other hand, DTG printing typically restricts designs to certain areas like the chest or back of a garment, and usually does not exceed 14 inches by 16 inches in size.

Color vibrancy and range

Both sublimation and DTG printing deliver designs with a wide spectrum of vibrant colors. The CMYK four-color ink model is a printing standard used in both methods, which is ideal for reproducing a wide spectrum of colors by mixing:

  • Cyan
  • Magenta
  • Yellow
  • Key (black) inks.

DTG printing provides an unlimited color range without incurring additional costs for new colors, as it uses the CMYK ink set to create a full spectrum of hues, making it cost-effective for printing designs with multiple colors, including photographic images.[3]

Environmental Impact and Sustainability

Forest and lake to represent the environment

As environmental consciousness increases globally, both sublimation and DTG printing stand out for their eco-friendly characteristics. These include the use of non-toxic inks, waste reduction, and minimal wastewater production.

Non-toxic inks and waste reduction

Both sublimation and DTG printing use non-toxic, biodegradable inks. Sublimation printing utilizes VOC-free inks, eliminating volatile organic compound emissions and contributing to cleaner air. Similarly, DTG printing uses biodegradable, water-based inks that are easily cleanable with water, reducing hazardous waste.

Both methods also minimize ink wastage, supporting the garment industry’s efforts in waste reduction.

Energy consumption and wastewater production

The energy consumption and wastewater production of both methods also highlight their aim to minimize environmental impact. Both DTG and sublimation printing processes aim to minimize environmental impact through the reduction of wastewater production. DTG printing machines, such as the Ricoh Ri 100, use digital technology that does not require water, thereby eliminating wastewater production.

Similarly, sublimation printing employs a heat press to vaporize ink directly onto the material, a process that involves no use of water and thus produces no wastewater. Read more about how you can work on sublimation projects with recycled materials.

Cost Considerations and Business Implications

Dollar sign represents cost considerations

The decision between sublimation and DTG printing goes beyond print quality and design versatility; cost and business implications are equally crucial.

Upfront investment and ongoing costs

Sublimation printing typically demands a smaller initial investment compared to DTG printing. However, ongoing costs for sublimation printing include:

  • The price of the inkjet printer
  • Varied costs of different sublimation papers like normal, full sticky, and fast dry
  • The cost of dye sublimation ink
  • Overall business operations including packaging, labor, and delivery.

On the other hand, DTG printing requires a larger upfront investment typically ranging from $20,000 to $25,000. It also has additional costs for equipment such as pretreatment solutions, curing equipment, and maintenance supplies, adding to the ongoing costs. Ongoing costs for DTG printing encompass potential keystone markups on wholesale blank t-shirts along with labor costs, allowances for mistakes, and general overhead.

Profit potential and scalability

From a profitability and scalability standpoint, sublimation printing enables customization of any quantity, keeping unit costs constant for both individual and bulk orders. However, its scalability is somewhat limited due to its multi-step process, which can be time-consuming and affect overall production speed.

In contrast, DTG printing supports:

  • One-off orders and small runs without changing the unit price, thereby accommodating custom and sample designs efficiently
  • The scalability of DTG printing benefits from fewer steps and less equipment compared to sublimation, thereby potentially reducing operational costs as volume increases
  • DTG printing’s quick production allows businesses to provide same-day production and delivery for custom designs, enhancing customer satisfaction with the help of a dtg printer.

Making the Right Choice for Your Business

Pie charts and graphs to demonstrate financial performance of a business

Determining the suitable printing method involves a comprehensive evaluation of your target market, product assortment, production capabilities, and resources.

Assessing your target market and product range

Initiate by gaining insights into your target market and the range of products you offer. Knowing who your customer is and understanding their preferences is essential for targeting the right market segment. The understanding of customer demographics and buying behavior influences brand identity and product development tailored to customer demand.

Deciding on a store’s niche is an important step in the product selection process, which helps address the specific needs of a targeted market segment.

Evaluating your production capabilities and resources

Alongside comprehending your target market and product range, assessing your production capabilities and resources is essential. Sublimation printing requires specific printers and heat presses while DTG utilizes printers that apply ink directly to the garment. The availability of sublimation or DTG printers and corresponding equipment is a key factor in determining if the business can adopt the respective method.

Also, businesses should evaluate whether their production needs are likely to scale up in the future, which may influence their choice between sublimation and DTG printing.


To sum up, both sublimation and DTG printing have their unique advantages and applications. Sublimation printing excels in its ability to print intricate and detailed designs on synthetic materials, offering high-quality, durable prints that are resistant to wear and tear. It also stands out for its all-over printing capabilities and eco-friendly aspects.

On the other hand, DTG printing shines in its ability to print directly on garments, particularly those made of natural fabrics. It’s also notable for its versatility in handling smaller, on-demand runs efficiently, making it a great choice for businesses offering customized designs. However, the choice ultimately depends on various factors, including your target market, product range, production capabilities, and resources.

Frequently Asked Questions

What is better than sublimation printing?

Direct to Garment (DTG) printing is better than sublimation printing when you want a wider range of colors, especially for intricate designs with multiple colors, and especially when dealing with white in the image. Sublimation has color limitations, particularly with white.

What lasts longer sublimation or screen printing?

Dye sublimation lasts longer than screen printing because the ink is embedded into the threads of the fabric, making the design last as long as the t-shirt does. On the other hand, screen-printed ink can chip and fade over time.

Is sublimation better quality than DTG?

Sublimation produces high-quality, long-lasting prints, while DTG offers bright, detailed print outcomes on natural fabrics like cotton and bamboo. Both methods have their advantages and can be used based on specific preferences and requirements.

Are there any environmental considerations for these printing methods?

Both sublimation and DTG printing use non-toxic, biodegradable inks, reduce waste, and produce minimal wastewater, making them environmentally friendly options for printing.

What are the cost considerations for these printing methods?

Sublimation printing generally requires a lower upfront investment than DTG printing, but ongoing costs for both methods, including printers, inks, and business operations, need to be considered. It’s essential to assess the long-term expenses for both printing methods.


  1. Admin. (2020, October 7). Types of synthetic fibers- rayon, nylon, polyester and acrylic. BYJUS. https://byjus.com/biology/types-of-synthetic-fibers/
  2. Kumar, R., Ganguly, A., & Purohit, R. (2023). Properties and applications of bamboo and bamboo fibre composites. Materials Today: Proceedings. https://doi.org/10.1016/j.matpr.2023.08.162
  3. Jha, S. (2023, January 22). What is CMYK in Printing? https://www.linkedin.com/pulse/what-cmyk-printing-sheshdhar-jha/